Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold

Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability



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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability James D. Lenskold ebook
Format: pdf
Page: 256
Publisher: McGraw-Hill
ISBN: 0071413634, 9780071413633


Jim Lenskold, international speaker and recognized marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill). Cheaper equals The way out of this big data black hole is integrating digital with economics and emotion, via your Super Consumers— the top 10 percent that drive 50 percent of a category's profit. Corporate Headquarters 9555 Maroon Circle Englewood, CO 80112 303.796.2850. So how do you go about Enhanced Social Campaign Analysis: Knowing whether an online social campaign generated a profit or a loss is valuable. In a very basic sense, Customer Lifetime Value is the amount of revenue a customer will bring to your company over the course of their lifetime with your brand. Marketing, including social media marketing, is about efficiency. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success. According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you'll typically generate $10 or more in return. Understand the Value of Your Social Media Campaign. Marketing is a process of decreasing the time, money, and resources required to communicate with customers and make it easy for them to .. Digital's ROI is better than the ROI on analog marketing for one reason: Because it is cheaper. This evolution, and the resulting data architecture, enables the user to calculate true ROI on all online social marketing campaigns (as well as many other benefits that I will not get into here). By understanding the path to purchase, you can figure out when in the path to intervene and how to best allocate your digital marketing spend and website/mobile real-estate.